feela.
increases the conversion rate thanks to seals
.png&w=1536&q=100)
About feela.
Feela, a young company in the e-commerce and direct-to-consumer space, was looking for creative marketing approaches to increase trust in its brand.
Challenges
feela., a mid-sized e-commerce company in the health sector, faced the challenge of increasing its conversion rate and gaining the trust of potential customers. Although feela. offered a wide range of high-quality products, it was difficult to stand out from competitors in a highly competitive market and positively influence customers’ purchasing decisions.
Trust: The biggest challenge for feela. was strengthening customer trust in the offered products while simultaneously increasing the brand’s visibility and credibility. Many potential customers felt uncertain when making a selection, as they had difficulty properly assessing product quality. Previous marketing measures were not sufficient to make the decisive difference in the purchasing process.
Market Niche: The niche was saturated with similar products, making differentiation difficult.
.png&w=1536&q=100)
Benefits
Increase in Trustworthiness:
The product seal increased the trustworthiness of Feela’s products and helped strengthen consumer confidence.Higher Conversion:
The use of the seal led customers to show a higher willingness to purchase, as they perceived the products as reliable and high quality.
"Since we started using product seals on our items, we have seen a significant increase in customer demand and trust. Our customers appreciate the additional confirmation of quality and sustainability that these seals provide. As a result, they feel more confident in their purchasing decisions and are willing to pay a higher price for products with seals. This has not only driven our revenue growth but also improved our brand image."
The Result: Increase in Conversion Rate
After the introduction of the comparison winner seal, Feela recorded a significant increase in its conversion rate. Customer trust in the brand increased, which was reflected in higher customer satisfaction and a lower return rate. In addition, product visibility improved in both organic search results and paid advertising campaigns. Overall, the use of the comparison winner seal led to a significant improvement in Feela’s market position and contributed sustainably to business success.
.png&w=1536&q=100)
Our Conclusion
After implementing the comparison winner seal, feela. was able to achieve a significant increase in its conversion rate. Customer trust in the brand grew, which was also reflected in higher customer satisfaction and a lower return rate. In addition, product visibility increased in both organic search results and paid campaigns. Overall, the use of the comparison winner seal led to a clear improvement in feela.’s market position and contributed sustainably to business success.